PROJECT HATCH DUBLIN

Question: How do you get young people interested in and engaged with your product?
Answer: Strategically place new Playstation 3 Slims in large eggs around the city of course!

This excellent creative marketing campaign involved placing giant eggs all over Dublin city with an accompanying mallet and no instructions.
After the first egg was broken, it wasn't long before word spread through social media and all of the eggs in other key locations were smashed by brave passer-bys. Lucky participants went home with new PS3s and Cawley Nea/TWBA had an award winning viral marketing campaign.